ABC Financial and Perform Better Announce Strategic Partnership

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ABC Financial and Perform Better Announce Strategic Partnership

LITTLE ROCK, AR., (Jan 14, 2019) – ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their partnership with Perform Better, the leader in functional training equipment and education.

Together the organizations will lead the industry in business management education for the fitness marketplace and the tens of thousands of fitness professionals operating facilities across the U.S., Canada and globally.

“ABC Financial has aimed to provide customer-centric, experience driven innovation to club management software and payment processing for over 38 years,” says Kelly Card, Senior Vice President of Partner Relations at ABC Financial. “The partnership between ABC Financial and Perform Better creates a strong environment to expand upon this while providing an education excellence platform for our clients and the entire fitness industry.”

Perform Better’s seminar series, along with the partnership with the National Fitness Business Alliance, allows them to deliver high quality, informative, and valuable educational workshops for fitness facility owners, trainers, coaches and industry professionals. Since 1995, thousands of participants including training gyms, full-sized traditional fitness businesses, franchise owners and start-ups have attended their workshops.

“Perform Better’s vision is to deliver the highest quality equipment and innovative ideas about functional training, full body training, and rehabilitation,” said Chris Poirier, General Manager of Perform Better. “Just as we believe the body must be trained to work as one efficient unit we believe elements of the business should follow the same philosophy. We are excited to partner with ABC Financial for their time-tested and reliable experience, service, leadership and vision of where fitness business models are heading.”

About ABC Financial
ABC Financial is the nation’s leading software and payment processing provider for health and fitness clubs. Its comprehensive offerings include payment processing solutions and advanced health club management tools, such as DataTrak and MYiCLUBonline, allowing gym owners and managers to track and manage memberships and member and employee schedules, drive member engagement, and automate payment processing functions. Founded in 1981 by Jim Bottin, ABC Financial’s cutting edge technology and top quality customer service are utilized by more than 7,000 health clubs across the United States, Canada, Mexico and Puerto Rico. The company’s software has won numerous design and feature awards, such as Club Industry’s Best of the Best and IHRSA’s Vendor of the Year. In January 2018, ABC Financial was acquired by an affiliate of Thoma Bravo, LLC, a private equity firm based in San Francisco, CA and Chicago, IL.