Trek CCM is a Customer Communications Management company that has created a platform specific to the fitness industry, called Heather. Heather is the perfect employee. She builds customer relationships, sets appointments, follows up on every lead, closes deals, answers questions correctly and generally manages the communication between a gym and their contacts. Basically, she is the employee that gym owners have always hoped for. Heather is an extension of the gym staff, not just an outside vendor. Using SMS technology Trek engages two communication between gym operators and their members creating better member engagement and less attrition for clubs.