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December 2, 2014
How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

How to Close a Gym Membership Sale at Anytime, Under Any Circumstances

By: Jim Thomas President/Founder of Fitness Management and Consulting You just never know when things will change.  You get transferred to another club.  You have a new boss.  Your company is sold.  Even if things just seem to be going crazy in the gym you have worked at […]
November 5, 2014
Your Next Huge Profit Center: 50 Plus!

Your Next Huge Profit Center: 50 Plus!!!!

By: Michael Scott Scudder Founder/CEO of Fitness Business Council Recent United States demographic information has startled business owners across the country…not the least of which are health club operators.  A massive age-population shift is right around the corner.  Will your club be prepared for it? Latest government statistics […]
September 5, 2014
Are you watching your monthly membership sales decline and don’t know why

Are you watching your monthly membership sales decline and don’t know why?

By: Jim Thomas President/Founder of Fitness Management and Consulting We recently took on a client club whose sales were on a steady decline. Of course, we heard the normal push-backs such as too much competition, time of year, rates are too high, marketing is not working, etc. One […]
May 29, 2014
Health Club Software for Lead Follow-up

Health Club Software for Lead Follow-up

By: Lacey Thacker All business owners know that in order to continue growing their business, the business must implement a marketing plan. Depending on your clientele, location, business type, and marketing personality, this will take on different forms. One popular marketing angle across business types is to work […]
April 2, 2014
Selling Memberships with Health Club Software

Membership Selling in Modern Times

By: Michael Scott Scudder Founder/CEO of Fitness Business Council There’s much about “selling” in the 21st Century that has become tangled. “Price presentation” and “deal-offering” now precede “value advancement.” Club sales personnel think that they have to tour a potential member through a maze of steel and Naugahyde […]
September 30, 2013
Ethical Sales

How to be an Ethical Health Club Salesperson

By: Jim ThomasFitness Management & Consulting We were asked recently to conduct a health club sales training class on ethical selling practices. The following are some of the points that came out of that training seminar/workshop. Whenever I conduct a training class of this nature, I start by […]
August 30, 2013
Potential Star Health Club Salesperson

How to Spot a Potential Star Health Club Salesperson

How to Spot a Potential Star Health Club SalespersonBy: Jim Thomas Fitness management & Consulting After having interviewed thousands of potential salespeople over the years on behalf of client clubs…and after having hired and helped to supervise many of them…and after having trained them and worked beside them, […]
May 28, 2013
How NOT to Conduct a Sales Meeting

How NOT to Conduct a Sales Meeting

By: Jim ThomasJim Thomas’ Fitness Management & Consulting As I travel the country and have the opportunity to sit in on numerous sales meetings, I have noticed an all too common occurrence in health clubs… the majority of the club sales staff have a genuine dislike for the […]
April 29, 2013
Selling a Health Club Membership

Is Selling a Health Club Membership Simple or Complicated?

By: Jim ThomasJim Thomas’ Fitness Management & Consulting It’s always interesting to see the different ways health clubs across the country go about selling a membership. Most that struggle in the sales process have made the process overwhelming and complicated without even realizing it. Most that do well […]