Membership Sales

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May 5, 2015
Stalled Sales

Have Your Gym Membership Sales Stalled?

By: Jim Thomas This is all too common. We receive a phone call from a club owner who indicates they need help with marketing. They don’t have enough people to talk to. Now, at a certain level, this may be true, but when you investigate further, you find […]
March 2, 2015
Do you have Sales Discipline in Your Gym

Do you have Sales Discipline in Your Gym?

By: Jim Thomas I see this frequently.  This business will fool us.  We only sign up the interested “hot” prospects that don’t always require us to be disciplined (and we think we’re doing a good job), it’s a matter of “don’t talk them out of it,” but that […]
May 1, 2014
How Do You Get the Membership Sale? Ask for It.

How Do You Get the Membership Sale? Ask for It.

By: Jim Thomas President/Founder of Fitness Management and Consulting It sounds simple, doesn’t it? On the flip side, what happens when you don’t ask a guest to join your club? The short version is that you don’t get the sale. The longer version is that the potential member […]
May 1, 2014
What Fitness Industry Numbers Are Telling Club Owners

What Fitness Industry “Numbers” Are Telling Club Owners

By: Michael Scott Scudder Founder/CEO of Fitness Business Council, Those of you who’ve attended my business seminars over the years have often heard me say: “Your numbers are the sum and substance of your business practices.” If your numbers are up, usually it reflects some solid business practices. […]
July 31, 2013
How to Skyrocket Membership Sales in your Health Club

How to Skyrocket Membership Sales in your Health Club

By: Jim ThomasFitness Management & Consulting Do you have a quality health club, but you’re having a hard time getting more people to join? I’ve found that the solution to getting more people to join is usually very basic. There are minor things that you can do to […]
January 31, 2013
How to Outlast, Outsell and Beat Your Health Club Competition

How to Outlast, Outsell and Beat Your Health Club Competition

By: Jim ThomasJim Thomas’ Fitness Management & Consulting Health Club owners nationwide are always facing more and more competition. I can’t think of a single health club client of ours for whom competitive marketing and salesmanship isn’t a top priority. As a health club owner, your greatest achievement […]