Sarah Pellegrino Joins ABC Financial as Regional Sales Director

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Sarah Pellegrino Joins ABC Financial as Regional Sales Director

Health Club Software Provider ABC Financial


Steve Ayers
Chief Revenue Officer
ABC Financial

Sarah Pellegrino Joins ABC Financial as Regional Sales Director

LITTLE ROCK, Ark., (June 20, 2014) – ABC Financial (ABC) is pleased to announce the addition of Sarah Pellegrino as Regional Sales Director. A recent graduate of the Kenan-Flagler Business School at The University of North Carolina at Chapel Hill, Pellegrino studied Marketing Management & Sales.

While attending UNC, Pellegrino was involved with numerous organizations. During her senior year she became the Executive Director for the Kenan-Flagler Ambassador program, which was responsible for hosting tours for esteemed guests, prospective students, and parents. Her passion for fitness and interest in sport business led her to seek involvement with the Carolina Sport Business Club, where she was the Chief Business Officer for two years. She co-founded the Carolina Sport Business & Fitness Expo (CSFE) in October 2013. It was a three series panel session and career fair focused on the sport and fitness industries. From early 2013 until May 2014, Sarah worked for Bryan O’Rourke as the Digital Marketing Specialist for the Fitness Industry Technology Council (FIT-C) where she was responsible for their social media sites.

“We are thrilled to have Pellegrino join us at ABC Financial,” said Steve Ayers, Chief Revenue Officer of ABC Financial. “Her personal and family background in the fitness industry, has given her the experience and mindset to be a great asset to our industry.”

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 4,900 clubs with approximately two million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.