ABC Financial Names Senior Vice President

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ABC Financial Names Senior Vice President

Health Club Software Provider ABC Financial


Steve Ayers
Chief Revenue Officer
ABC Financial

ABC Financial Names Senior Vice President

LITTLE ROCK, AR., (April 3, 2014) – Today, ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced the merging of several client focused departments. Those departments include Onboarding, Conversion, Support, Training, and Client Management.

In his role as Senior Vice President, Mike Escobedo oversees the overall strategic approach of executing techniques designed to drive a consistent and excellent customer experience. Whether it is our customer’s first day with ABC, or they are several years into our partnership, his passion is ensuring ABC provides them with every available tool needed to succeed. His teams consist of highly skilled professionals who specialize in ABC’s software and share the overall vision of ensuring ABC’s clients become and remain raving fans!

“Having Escobedo continue to oversee the client experience is the best choice for ABC and our clients,” stated Paul Schaller, President of ABC Financial. “Under his directive, customers will enjoy a more fluid transition from onboarding and training to account management within ABC.”

Escobedo brings several years of executive management experience working directly with many Fortune 500 companies, specifically in areas of client support and customer relations. He has held numerous leadership roles in both private and public sectors.

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, Ark. area, ABC Financial serves approximately 4,800 clubs with approximately 4.5 million members throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.