Chris Rondeau is the CEO of Planet Fitness. As one of the most inspirational entrepreneurs and one of the most successful operators in the history of the fitness industry, he shares more about how he helped to pioneer the low-cost gym model by offering memberships at $10 a month, and catering to the first-time health club goer. Today, Planet Fitness is one of the most well-known brands, with 13.6 million members and over 1,800 outlets.
How does a gym brand transition to become an industry sensation? Chris shares more about how he was inspired to revolutionize the fitness industry by lowering membership fees and creating gyms that were catered to the everyday individual who wanted to get fit, instead of top fitness enthusiasts. He reveals the streamlining of the Planet Fitness model to focus on very specific member experiences, as well as why it’s so important to always keep the customer front and center. Tune in to find out more about this incredible fitness brand and the man behind it.
“It’s really focusing on who your customer is and not trying to be everything to everybody.” – Chris Rondeau
Highlighted key topics discussed:
Chris Rondeau shares his background and how it has contributed to the rise of Planet Fitness. [4:12] How Planet Fitness transitioned from a gym brand to an industry sensation. [9:16] Planet Fitness became so successful with its low prices that they needed to expand. Chris explained how the services offered changed. [11:32] Chris and Kelly discuss how the Planet Fitness model is very streamlined to focus on a specific member experience. [12:29] Chris explains what is important to get right when it comes to serving the first-time health club goer. [14:07] Chris is breaking the rules in a way that enhances customer engagement and member experience. [14:48] How technology plays a role in the ultimate customer experience. [17:13] Chris shares his thoughts on experience changing as there is increased segmentation in the market among the different generations and changing perceptions of health and fitness. [19:38] The symbiotic advantages between the partnership between Kohl’s and Planet Fitness. [20:26] Chris shares what the future looks like for Planet Fitness. [22:29] Chris explains his strategy when it comes to reaching out to teens and what does he hope to inspire. [24:16] Where Chris gets his inspiration.
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