member retention

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September 23, 2019

4 Ways to Beat the Summer Slowdown

” The dreaded summer season is upon us. Most fitness clubs expect it; owners, managers, and sales staff fear it. With the weather heating up, people want to take their workouts outside – so, they quit. Or, equally as frustrating, they come try your club and say they […]
February 21, 2019

Everything Old is New Again

” I’ve always thought one could discover wisdom in the world of business from music; I like to listen to a few tunes after all as some of you know. Australian songwriter Peter Allen and his writing partner, Carole Bayer wrote a favorite song of mine from the seventies […]
January 15, 2019

How to Increase Health Club Membership Sales

” Every health club club manager knows the dilemma: gym membership sales surge in January with the ambitious New Year’s Resolution, but most of these new gym members fail to remain dedicated throughout the year and many will even cancel their memberships. For many health clubs and fitness […]
September 6, 2018

How to Price for Long-Term Gym Member Retention

” Pricing your products and services is not as easy as it might first seem. You have to choose a price that is sustainable for your business operations so your gym can continue to thrive. However, use caution: the price you choose could have a positive influence on […]
August 14, 2018

ABC Financial and Epsilon Announce Vendor Relationship

” LITTLE ROCK, AR., (Aug 14, 2018) – ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, announced their preferred partnership with Epsilon, the leading marketing company to the health and fitness industry.