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November 19, 2019

Why Health Club Brands Must Embrace Digital Transformation To Compete In The Decade Ahead

” As the recent article, “2019 Is Turning Out To Be Quite A Year For The Health Club Industry,” attests, 2020 will herald the start of a new era for the health club industry. Some key drivers behind what occurred in 2019 for the health club industry, like […]
May 12, 2019

The Fifth Digital Era Of Wellbeing Will Create Huge Market Opportunities. Will You Be Ready?

” As you might have noticed, I’ve been writing a lot about the fitness industry and the broader marketplace of wellness, wellbeing, or as others have called it, betterment. My focus has been on a number of subjects including the increasing relevance of data, the importance of personalized […]
April 17, 2019

Podcast Episode: Thomas Plummer – The Business of Fitness Guru

” Thomas Plummer is the Founder of the National Fitness Business Alliance, an industry thought leader, author of ten books, speaker and ultimate fitness business guru. He has been in the industry for over 40 years, and shares his wealth of information and experience in the business of […]
April 5, 2019

Podcast Episode: JJ Creegan – A Holistic Approach to Health and Wellness

” JJ Creegan is the Chief Operating Officer of YouFit, and was recently named as one of the IHRSA 2019 Rising Stars. He is one of the most innovative purpose-to-profit thinkers in the fitness industry, someone who has mastered scaling operations, and has grown with the industry from […]
April 3, 2019

Podcast Episode: Rick Mayo – A Focus on Personal Training

” Rick Mayo is the Founder of Alloy Personal Training Systems, which was started in 1992, and was the first ever fitness center dedicated to personal training in his area. He is one of the greatest presenters and tactile deliverers of personal training and team training systems that […]
December 10, 2018

How to Handle Fitness Member Delinquency

The topic of fitness member delinquencies is like a tug-of-war. As gym owners and managers, you know that member dues are critical to the revenue stream of the business, but how can you approach the situation to ensure that members pay on time? These three tips can help you […]
November 9, 2018

How to Use Inbound Marketing for Gyms and Fitness Club

” In today’s digital world, inbound marketing is the most effective way to attract new members to your gym or fitness center. Traditional marketing and advertising are intrusive, interrupting a person’s activity, either on television, radio, or the internet. Using ad blockers, spam filters, and call blocking apps, […]