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January 14, 2020

Podcast Episode: Defining Member Experience Part 1: Adam Zeitsiff of Gold’s Gym

We’re kicking off a three-part series on defining member experience with Adam Zeitsiff, President and CEO of Gold’s Gym. Adam joins Kelly to discuss how to take a personalized approach to creating a unique member experience which resonates with your target members. You’ll hear how Gold’s Gym’s dedication […]
December 18, 2019

Podcast Episode: Josh Unfried – End to End Frictionless Buying

Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to […]
June 18, 2019

Create A Health Club Instagram Video Marketing (IGTV) Strategy

” Instagram is exploding in popularity as a platform for your members and for health club marketers. Half of over 1 billion Instagram users are scrolling through their feeds every day. 80% of those users follow businesses. Here are some even more interesting stats which should help you […]
May 6, 2019

Four Secrets To Forming Great Partnerships

” There’s one skill I never learned in school or from a book, yet I have found it to be the most valuable trait of any successful business today. In fact, back in school, they might have considered it “breaking the rules” but in real life, it’s about […]
March 28, 2019

Podcast Episode: Tom Wingert – Disrupting Marketing in the Fitness Industry

” Tom Wingert is the Vice President of Marketing at City Fitness in Philadelphia. He is a relative newcomer by fitness industry standards, but has created a tremendous amount of disruption in the past 4 years. He has helped grow City Fitness from 60 employees to 300+ employees, […]