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November 25, 2019

What Are You Thankful For? At ABC Financial We Are Thankful For All Of You.

” Well, it is that time of the year again, when friends and family sit down to their Thanksgiving meals across the country, and for some Americans living abroad, around the world. It is also the day when many health clubs remain open in the morning to serve […]
September 16, 2019

We Can Learn A Lot About Becoming An Insight Driven Health Club Business From Great Football Coaches

” Yes, it’s football season again, and as I read our CEO Bill Davis’s recent article about how health clubs need to be more driven by data insights, it made me think about what this requires not only in the health club and fitness industry but in football. […]
September 9, 2019

As 2020 Approaches Health Clubs Must Become More Driven By Insights From Data

” Gaining actionable insights from data should be a priority for health club and gym operators to compete in the fitness industry today successfully. The importance of this has been amplified over the past few years as technologies continue to emerge and competition in all industries, including fitness, […]
August 6, 2019

ABC Financial – A Great Team Serving A Great Industry

” Last year when I got a call from a colleague about the possibility of joining ABC Financial, I did not know a lot about the fitness or health club industry except through my 10+ years in the healthcare industry and my personal experiences as a consumer. As […]
July 3, 2019

5 Ways to Use Data For More Effective Health Club Marketing

” Today the most competitive health club business models and brands understand that they are operating in a digitally driven world made up of consumers who now have more choices and options regarding how they achieve their fitness, health, and well-being. They also know those customers are spending […]
June 18, 2019

Create A Health Club Instagram Video Marketing (IGTV) Strategy

” Instagram is exploding in popularity as a platform for your members and for health club marketers. Half of over 1 billion Instagram users are scrolling through their feeds every day. 80% of those users follow businesses. Here are some even more interesting stats which should help you […]
June 13, 2019

Why Member Experience And Health Club Personalization Matter

” The days of thinking about your health club members as being one big group of customers and creating generic marketing campaigns and experiences for them are coming to an end. Mass marketing techniques are just not working like they used to and research shows your gym members […]
June 11, 2019

8 Keys To Profitable Health Club Operations

” We recently shared the good news in this post for owners and operators of health clubs, according to IHRSA the global number of health club members increased 33.60% from 2008 – 2017, with the health club industry, in general, comprising $87.2 Billion in revenue in 2017. Learn […]
June 10, 2019

5 Strategies to Guide Operators in Health Club Industry Disruption

” What Are The “New” Realities Disrupting The Fitness, Health Club, And Gym Industry? The fitness, health club, and gym industry will change more in the next decade than it has over the past 60 years. Driving these rapid changes are macro-trends that influence the way the world […]