One clear outcome of the COVID-19 pandemic and the associated gym shutdowns is an acceleration in live online workout capabilities from all types of fitness brands and health clubs. We’ve seen and heard an amazing array of ideas, innovation, and real impact from ABC clients across the board.
Whether your gym will continue to invest in content streaming technology you’d been investing in for years or hosted your first personal training session over Zoom, it’s a safe bet that that you and your health club staff are more proficient with live online workout sessions and content than ever.
As highlighted by many fitness leaders, including in the recent panel discussion we hosted with IHRSA, an omni-channel approach to member engagement is here to stay. This approach requires both member buy-in upfront as well as ongoing engagement within the fitness facility and virtually to make a member’s commitment worthwhile.
When we talked to ABC clients, we learned that a wide variety of digital engagement and streaming tools are used, but the need to communicate and notify members in a convenient way was clear. So, we developed customizable e-mail and text notification messages and reminders. These notify your customers to attend the virtual fitness session they registered for by texting a link to where you are hosting the online workout, regardless of the platform (or platforms!) your health club staff might use. It is also easy to create “Online” room locations if you use the same link for more than one session.
Enhanced live workout notifications are just one part of recent product releases from ABC which aim to help health clubs reopen and thrive in the new normal. Our latest, Capacity Management, helps your gym staff manage social distancing within your facilities.
Looking to amplify your member communication efforts? Check out our Club Rebound Bundle, a comprehensive set of new features from ABC and select offers from Certified Partners. The bundle is designed to help gyms using ABC’s club management solution recover, faster. Get more information on our new technology and offers, plus pick up a free e-book on marketing strategy, on the Club Rebound Bundle page.