As states reopen or make preparations to do so, getting back to generating positive cash flow for your club is obviously top-of-mind. But, the loss of new memberships since the shutdown, cancellations, and pauses in new member marketing are serious headwinds to all brands. To help, we’ve developed new functionalities with our club management solution, as well exclusive offers and pricing with handpicked ABC Certified Partners. It’s all part of our Club Rebound Bundle.
What’s in the bundle?
New features from ABC, available to every customer
More ways to accelerate your virtual engagement. Many clubs have greatly expanded their virtual capabilities during the shutdown. Now, ABC has created customizable email and text notifications that can be sent after a member registers for a class or session. These text or email reminders can be customized with the virtual login or meeting link of your preferred system, such as Zoom. Easily re-use notifications by setting “Online” room locations for classes. You can start using these reminders today!
Flexibility to adapt to new mandates. Some upcoming state and local mandates are likely to include capacity restrictions. By building capacity management directly into DataTrak and displaying current and total capacity, staff can be well-informed regarding the number of members in the club at any time. It’s all easily viewable on the Check-in screen and enabled by NEW one-step check-outs! Available by May 28.
Results you can measure quickly and easily. ABC has created all-new Rebound Reporting dashboards and benchmarks. This feature allows ABC clients to easily manage core KPIs versus 2019 data and see the impact of their marketing and sales efforts as clubs reopen. Available by May 8, 2020; ABC clients will automatically see the “Rebound Reporting” tab in their software.
Exclusive offers and packages from our Certified Partners
A jump-start for your sales pipeline with branded, ready-to-use digital marketing packages from Windfarm Marketing. In addition to a brand-new eBook that outlines four-step quick recovery marketing plan, the package offers updated and versatile marketing materials and strategies for clubs such as creative assets, templates, and graphics to start your campaigns now. The entire package is available for $575 (a 20+% discount). Custom packages are also available at discounted rates.
Incentives for member joins and referrals through powerful digital gift card campaigns. Promotion Vault is waiving service fees on new member and referral gift card campaigns until you open and for 90 days after, which means clubs can rebuild dues revenue by capturing an average 20% increase in member joins. Clubs only pay for the face value of redeemed cards.
Easier conversion of new members, starting before your open date. tagJOIN from TAG Digital Marketing, a powerful online signup tool that’s seamlessly integrated with ABC, enables “grand reopening” presale strategies to get you more members now – and capture lead information from partial form fills. Plus, tagJOIN allows signups using personal devices; clubs using the tool have seen an up to 150% increase in online membership sales. Setup fees are waived and per-location fees are 50% off for 60 days.
By utilizing our Certified Partner network to deliver insights and unique-to-ABC discounts, and by releasing technology that makes measuring and adapting to post-COVID life easier, our goal is to help you boost your club’s revenue. We’re making these three new ABC features available to every customer. You can get more information on these features and easily connect with these Certified Partners on their unique offers by completing our quick online form.