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September 23, 2019

4 Ways to Beat the Summer Slowdown

” The dreaded summer season is upon us. Most fitness clubs expect it; owners, managers, and sales staff fear it. With the weather heating up, people want to take their workouts outside – so, they quit. Or, equally as frustrating, they come try your club and say they […]
September 18, 2019

Podcast Episode: Joel Tallman and Jeff Carlson — The 4Rs of Success

” Joel Tallman is the President and CEO of MUV Brands LLC, and Jeff Carlson is the Managing Partner of MUV Fitness, Washington and Oregon. From three letters on a sticky-note to a multi-directional franchise that is growing by leaps and bounds, MUV has seen some major successes […]
September 16, 2019

We Can Learn A Lot About Becoming An Insight Driven Health Club Business From Great Football Coaches

” Yes, it’s football season again, and as I read our CEO Bill Davis’s recent article about how health clubs need to be more driven by data insights, it made me think about what this requires not only in the health club and fitness industry but in football. […]
September 9, 2019

As 2020 Approaches Health Clubs Must Become More Driven By Insights From Data

” Gaining actionable insights from data should be a priority for health club and gym operators to compete in the fitness industry today successfully. The importance of this has been amplified over the past few years as technologies continue to emerge and competition in all industries, including fitness, […]