July

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July 24, 2019

Podcast Episode: Chuck Runyon — Empathy and Purpose in the Fastest Growing Gym Brand

” Chuck Runyon is the CEO of Self Esteem Brands, LLC, and Anytime Fitness, the world’s fastest growing gym brand. Since its founding in 2002 in a small town in Minnesota, Anytime Fitness has grown to over 4,500 locations serving 4 million members, and is currently on 6 […]
July 22, 2019

The Next Chapter Is Always The Best Chapter In The Health Club Industry

” As I reflect on the history of ABC Financial Services and most importantly the success of our clients over the past 27 years, I feel proud and humbled. We’ve helped a lot of fitness entrepreneurs realize their dreams and take advantage of unprecedented growth in our industry […]
July 19, 2019

How To Grow Health Club Business Using CRM and Marketing Automation

” Recently, Kelly Card with ABC Financial Services, and Adam Stokar with Club OS, explored the topic of CRM, marketing automation, and artificial intelligence for health clubs and gyms on the Fitness Industry Innovation podcast.  
July 18, 2019

ABC Financial Announces New CEO and Expanded Leadership Team

” Paul Schaller ascends to Vice Chairman, working with leadership team to deliver exceptional client experiences and support ABC’s strategic initiatives Expanded leadership team to build on ABC’s heritage and industry leading position   LITTLE ROCK, Ark. – July 18, 2019 – ABC Financial Services, LLC (ABC), the leading […]
July 16, 2019

5 Criteria To Evaluate New Health Club Technology

” Seven in ten business leaders today are worried about their ability to adopt new technologies according to the 2018 Insight Intelligent Technology Index. 72 percent of business owners feel overwhelmed by their roles and responsibilities according to a 2017 survey by the firm The Alternate Board. Data […]
July 15, 2019

6 Member Focus Strategies For Health Club Staff

” Many health clubs and gyms adopt a product or service-centered approach to their businesses, meaning their decisions mainly focus on what they have to offer. This goal is usually established as a way to sell products or services to as many members and prospects as possible. However, […]
July 10, 2019

How Automation and AI Improve the Health Club Member Experience

” Adam Stokar is the Founder and President of Club OS. Growing up, Adam enjoyed video games and sports, and as he got older, he realized that his interests had a common theme — the more practice you put in, the better you become. He pursued software engineering […]
July 3, 2019

5 Ways to Use Data For More Effective Health Club Marketing

” Today the most competitive health club business models and brands understand that they are operating in a digitally driven world made up of consumers who now have more choices and options regarding how they achieve their fitness, health, and well-being. They also know those customers are spending […]
July 2, 2019

How To Increase Personal Training Revenue In Health Clubs

” Personal training can provide a significant boost in a health club’s total monthly revenue. However, many club owners find it difficult to make personal training a priority or just don’t know exactly how to increase personal training revenue by getting more people to pay for one on […]