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June 26, 2019

Podcast Episode: Colin Milner — Supporting the Active Aging Community

” Colin Milner is the CEO of the International Council of Active Aging, and a leading authority on health and wellbeing for adults 49 years old and above. He has been recognized by the World Economic Forum as one of the most innovative and influential minds around aging-related […]
June 18, 2019

Create A Health Club Instagram Video Marketing (IGTV) Strategy

” Instagram is exploding in popularity as a platform for your members and for health club marketers. Half of over 1 billion Instagram users are scrolling through their feeds every day. 80% of those users follow businesses. Here are some even more interesting stats which should help you […]
June 17, 2019

Positive Attitude is Key To Success In The Health Club Industry

” The power of positive thinking, from Norman Vincent Peale and his book by the same name to Tony Robbins, among other business gurus and life philosophers, many have promoted the science and real-world experience supporting the benefits of a positive attitude as a secret to happiness and […]
June 13, 2019

Why Member Experience And Health Club Personalization Matter

” The days of thinking about your health club members as being one big group of customers and creating generic marketing campaigns and experiences for them are coming to an end. Mass marketing techniques are just not working like they used to and research shows your gym members […]
June 12, 2019

Podcast Episode: Chris Rondeau — Bringing Fitness to Millions

” Chris Rondeau is the CEO of Planet Fitness. As one of the most inspirational entrepreneurs and one of the most successful operators in the history of the fitness industry, he shares more about how he helped to pioneer the low-cost gym model by offering memberships at $10 […]
June 11, 2019

8 Keys To Profitable Health Club Operations

” We recently shared the good news in this post for owners and operators of health clubs, according to IHRSA the global number of health club members increased 33.60% from 2008 – 2017, with the health club industry, in general, comprising $87.2 Billion in revenue in 2017. Learn […]
June 10, 2019

5 Strategies to Guide Operators in Health Club Industry Disruption

” What Are The “New” Realities Disrupting The Fitness, Health Club, And Gym Industry? The fitness, health club, and gym industry will change more in the next decade than it has over the past 60 years. Driving these rapid changes are macro-trends that influence the way the world […]
June 6, 2019

Get an Attitude of Success to Win In The Health Club Industry

” Maybe like you, I like to watch sporting events; especially the big ones like the World Series, the NFL playoffs, Superbowl, and the Final Four, among others. Often the theatrics of these events serves as great lessons for business; the competition is so intense and the stakes […]
June 4, 2019

5 Tips for a Successful Health Club Business Plan

” It doesn’t seem to matter if it’s a big box, boutique, martial arts, or yoga studio, the challenges are all similar. Whether you’ve recently opened your gym or you’re a seasoned gym owner, now is the perfect time to take a fresh look at your operation by […]