2019

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December 18, 2019

Podcast Episode: Josh Unfried – End to End Frictionless Buying

Josh Unfried, CEO of Windfarm Marketing, joins the podcast and brings relatable, actionable marketing insights from a successful career in consumer engagement both inside and outside the fitness industry. Learn how to market based on the customer’s point of view rather than your own, how and why to […]
December 17, 2019

It’s The Most Wonderful Time Of The Year

It is almost 2020, and I can’t believe it. A lot of great things have happened here at ABC Financial in the past year; time really flies when you are having fun. We are busy working, getting better, and looking forward to 2020 and more exciting developments for […]
December 13, 2019
How Can Health Clubs Optimize Revenue In 2020

How Can Health Clubs Optimize Revenue In 2020?

In a growing health club industry, with an increasing number of competitors and rising operating costs, establishing a solid operational model and financial plan is more important than ever. Some health club brands focus on creating better promotions and marketing to drive membership sales. Others seek to offer […]
November 26, 2019

Leveraging Member Data to Drive Marketing Success

” Do you ever wonder why your marketing tactics aren’t working? Or why you aren’t seeing growth in your numbers, even though your club is constantly pulling in new members? You aren’t alone – many clubs are having the same issue. The problem is that member data isn’t […]
November 25, 2019

What Are You Thankful For? At ABC Financial We Are Thankful For All Of You.

” Well, it is that time of the year again, when friends and family sit down to their Thanksgiving meals across the country, and for some Americans living abroad, around the world. It is also the day when many health clubs remain open in the morning to serve […]
November 19, 2019

Why Health Club Brands Must Embrace Digital Transformation To Compete In The Decade Ahead

” As the recent article, “2019 Is Turning Out To Be Quite A Year For The Health Club Industry,” attests, 2020 will herald the start of a new era for the health club industry. Some key drivers behind what occurred in 2019 for the health club industry, like […]
November 13, 2019

Podcast Episode: Dan Collins – Getting Back to Basics

” Dan Collins is the Chief Operating Officer at Charter Fitness, a results-focused club brand with locations in and around Chicagoland. Join Kelly and Dan as they dive into Dan’s experience in Charter Fitness and the service industry. Learn what has driven Dan’s success, what helps his brand […]
November 6, 2019

Why Measuring What Matters Can Help Health Clubs Achieve Better Results In 2020 And Beyond

” Like any business, health clubs can experience challenges when it comes to how they operate and perform. Whether your fitness business is small, large, growing, or mature, there is always an opportunity to improve execution. While many obstacles can contribute to underperformance, in my experience, significant barriers […]
October 21, 2019

2019 News And Trends Serve As An Indicator For The Health Club Industry In The Years Ahead

” 2020 is only a few months away, and with it comes the start of a new era for the health club industry. Milestones, like a new decade, offer a chance to evaluate what has happened and what might be expected in the years to come, and news […]