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Do you have Sales Discipline in Your Gym?

  By: Jim Thomas I see this frequently.  This business will fool us.  We only sign up the interested “hot” prospects that don’t always require us to be disciplined (and we think we’re doing a good job), it’s a matter of “don’t talk them out of it,” but that won’t grow your gym.  It’s not… Continue reading Do you have Sales Discipline in Your Gym?

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Five Legal Pitfalls to Avoid in 2015

  By: Jonathan M. Hill, Esq. New Years is a time for honest reflection and (hopefully) decisive action.  As a health club owner, it’s easy to look at what you can and should be doing in 2015 to boost your profitability.  What you’re probably less proactive about is what you can and should be doing… Continue reading Five Legal Pitfalls to Avoid in 2015

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What Are Beacons And How Could They Impact Marketing For Health Clubs ?

  By Bryan K. O’Rourke, MBA You might have read the latest Wall Street Journal article  “Facebook Tests Bluetooth ‘Beacons’ to Feed Users Local Content”. This technology, termed “place tips”, is another example of the emerging digital presence concept, created by the ubiquity of smartphones continuously broadcasting user locations. Beacons so far have been tested… Continue reading What Are Beacons And How Could They Impact Marketing For Health Clubs ?

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Talent: Hire from Outside or Look Within

  By: Melissa Knowles Gym HQ This month SHRM (Society for Human Resource Management) touched on a question that is continuously being asked by ownership across all industries: Is it better to build from within or “buy” from the external job market? The answer is not absolute. To be successful, an owner will have to… Continue reading Talent: Hire from Outside or Look Within

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