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June 25, 2012
Retention Takes Action

Retention Takes Action

By Richard Ekstrom Retention Management Retention issues in our industry often receive front-page headlines but routinely get pushed to back page status when it comes to taking action. Below is a typical, and very important, message that many clubs convey to their members: “I know it takes time […]
June 25, 2012
Usability Separates Top Performing Health Club Software from the Rest

Usability Separates Top Performing Health Club Software from the Rest

“Usability: the extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency, and satisfaction in a specified context of use.” International Organization of Standardization ISO We may not include the word usability in our everyday discussions but the concept of […]