January

Subscribe to our Blog!



January 26, 2012
Do You Have Success Apathy in Your Health Club

Do You Have Success Apathy in Your Health Club

By: Jim Thomas
 Jim Thomas’ Fitness Management & Consulting Some successful health club owners believe they are a success because of some type of instinctive understanding of the business. With this thought process, many begin to believe since they have done it once; it will be easy to […]
January 26, 2012
Member Retention Tips Avoid Annual Member Drop-Out

Member Retention Tips: Avoid Annual Member Drop-Out

It happens every year. Thousands of people join a gym in hopes of fulfilling their New Year’s resolutions of losing weight and getting in shape. Unfortunately for them, and you, a large percentage of those new members stop working out around February and March and don’t come back […]
January 26, 2012
The New Customer Experience

The New Customer Experience

By: Sal Corrente Regional Sales Director It’s that time of the year. The time of year so many health club operators have been waiting for – ‘the busy season’. For many, it’s the make or break time that you rely on to drive your membership numbers up to […]
January 26, 2012
Sell More Personal Training Online

Sell More Personal Training Online

By: Bill Murray
Sr. Vice President of Software Development & Support Want to sell Personal Training and have your members’ book PT sessions online? How would you like your members to be able to enroll in classes online? Do you want to give your members the ability to see […]
January 25, 2012
5 New Health Club Software Features That Will Keep Your Club Running Smoothly

5 New Health Club Software Features That Will Keep Your Club Running Smoothly

While advancements in technology are designed to ease our world, the truth of the matter is that these advancements can do just as much to overwhelm us. This is true whether we are discussing something as complex as software or as seemingly straightforward as an iPhone. At ABC […]
January 25, 2012
Transform Negative Member Habits Into Positive Member Retention

Transform Negative Member Habits Into Positive Member Retention

Even if your members are committed to losing weight and feeling healthier, they may not realize that other lifestyle habits they engage in could negate the positives they are experiencing at your health club. Fortunately, you can leverage traditional prospect marketing techniques to reach out to new and […]
January 12, 2012
Health Club Marketing Tips: Boost Club Membership with Content Marketing

Health Club Marketing Tips: Boost Club Membership with Content Marketing

As we roll into a new year, the health club industry is expected to continue its fast track of growth. This growth doesn’t just include membership (although that number is expected to rise, due to more people pursuing health lifestyles—IBISWorld), it also encompasses the increase in clubs using […]
January 9, 2012
5 Great Examples of Health Clubs on Facebook

5 Great Examples of Health Clubs on Facebook

How inviting is your health club? We’re not talking about your physical locations; we’re talking about your social welcome mat – your health club Facebook landing page. It seems that health clubs everywhere are buying into the trend of Facebook pages, but only a select few are really […]
January 9, 2012
Health Club Software Provider ABC Financial

Fitness Club Software Integration Enhancements

FOR IMMEDIATE RELEASELITTLE ROCK, Ark., (January 5, 2012) – ABC Financial (ABC) is pleased to announce DataTrak integration enhancements with InTouch Technology, Visual Fitness Planner (VFP), & Retention Management. Steve Ayers, Senior Vice President of Sales and Marketing announced the news today. DataTrak’s Integration with Visual Fitness Planner, […]